(Feature Impact) The holiday season brings people together and often inspires them to think about how they can support others. Yet for many families, this time of year can bring added pressure as they balance the cost of food and other everyday essentials.
According to Feeding America’s latest Map the Meal Gap study, published in 2026, nearly 48 million people in the United States, including 14 million children, experience food insecurity.
Hunger relief is often top of mind during the holidays, and there are many ways to make a meaningful difference. Each year, Charles Schwab employees come together through Season of Giving to support local nonprofits and help make the holidays brighter for those in need.
Consider these ideas from Charles Schwab Foundation, a nonprofit dedicated to advancing financial literacy and strengthening communities.
- Give What’s Needed Most
When giving to a local food bank, pantry or other nonprofit, start by finding out what the organization needs most. Many organizations share lists of priority items, while monetary donations can give them flexibility to direct resources where they will have the greatest impact. A little planning can help make every contribution count.
- Turn Giving Into a Group Activity
Invite family, friends, neighbors or coworkers to get involved with you. Organizing a donation drive, packing meals or volunteering together can multiply the impact while creating a meaningful way to connect during the holiday season.
- Share Your Time and Talents
There are many ways to contribute beyond making a donation. Consider volunteering your time or putting your skills to use for an organization that could benefit from them. From sorting donations and packing meals to helping with special events or administrative projects, your time and expertise can make a meaningful impact.
- Support Organizations in Your Own Community
The holidays are an opportunity to learn more about the organizations serving your neighbors every day. Look for local nonprofits addressing needs that matter to you, whether that is hunger, housing, education or another community priority. Supporting organizations close to home can help strengthen the networks people rely on throughout the year.
- Keep Giving Beyond the Holidays
The spirit of giving doesn't have to end when the holiday season is over. Consider turning a one-time contribution into an ongoing commitment, whether by volunteering periodically, making recurring donations or continuing to support an organization with a mission that resonates with you.
Learn more about the work being done to advance financial literacy and strengthen communities at schwabmoneywise.com/foundation.
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